COMMUNICATION AGENCY SPECIALIZED IN MEDIA RELATIONS

With a family background in the fashion industry, Genevieve has always been drawn to the field of arts and culture. Introduced at a young age to the world of film, literature and design, she has developed an expertise in media relations since joining the BCC team in 2009 and working on major events in Montreal as well as in the rest of the province. Geneviève has coordinated the organization and the promotion of red carpet events for such clients as La Ronde, Ritz Carlton and Bell, which allowed her to develop a wide network of media contacts. Over the years, she took part in the media and promotional campaigns of many successful Quebec films including Alain DesRochers’ Gerry, Ken Scott’s Starbuck and more recently, Daniel Roby’s Louis Cyr : l’homme le plus fort du monde, Alexis Durand Brault’s La petite reine and Ricardo Trogi’s Le Mirage. Geneviève has also acquired considerable expertise in the television field by managing media relations for Les Boys and Lance et compte. She is also the publicist of several Quebec artists. In 2014, she was named director of media relations and as such, she now oversees the team of publicists.